market; sales outlet; distribution channel
Refers to the market or sales channel for goods or services, often used in business contexts such as 販路拡大 (market expansion) or 販路開拓 (developing new markets).
We plan to expand the market for the new product overseas.
Developing new sales channels is a major challenge for small and medium-sized enterprises.
The company expanded its sales market overseas.
Developing a new sales channel for a new product isn't easy.
The company has sales outlets in various Asian countries.
流通経路 covers the whole distribution and logistics chain, whereas 販路 focuses narrowly on where and to whom a product is sold.
Compound of 販 (han, 'selling') and 路 (ro, 'route, path'), literally meaning 'selling route'.