販路
Meanings
1
market; sales outlet; distribution channel
Refers to the market or sales channel for goods or services, often used in business contexts such as 販路拡大 (market expansion) or 販路開拓 (developing new markets).
We plan to expand the market for the new product overseas.
Developing new sales channels is a major challenge for small and medium-sized enterprises.
Usage patterns
- 販路を拡大するto expand one's sales market
The company expanded its sales market overseas.
- 販路を開拓するto develop a new sales channel
Developing a new sales channel for a new product isn't easy.
- 〈場所〉に販路を持つto have a sales outlet in a place
The company has sales outlets in various Asian countries.