love for one's hometown; local patriotism
Refers to affection and pride for one's hometown or local region. Often used in contexts of community spirit and regional identity.
His love for his hometown is very strong.
Community revitalization activities filled with local patriotism are being carried out.
Compound of 郷土 (hometown, native place) and 愛 (love). The exact historical derivation is uncertain, but the word is a straightforward modern coinage expressing local attachment.