broadcast fee; TV airtime cost
Refers to the cost charged by a television station for airing a commercial, essentially the fee for using the station's airwaves.
The airtime cost for this commercial is high.
The increase in broadcast fees is a burden on advertisers.
Compound of 電波 (radio wave, airwave) and 料 (fee). The term is a straightforward combination referring to the fee for using broadcast airwaves.