low-IQ people easily influenced by mass media; sheeple
Derogatory slang term used in online and media criticism to refer to people perceived as uncritical consumers of mass media. Often used in political or social commentary.
Online, 'B-sou' often refers to people who swallow TV information whole.
あの政治家はＢ層向けの単純なメッセージばかり発信していると批判された。
That politician was criticized for sending out only simple messages aimed at the B-sou.