Translation guide
A small booklet or pamphlet containing information or advertising. In Japanese, the most common equivalent is パンフレット, but other terms like 冊子 and リーフレット are used depending on format and context.
brochure (general)
A small booklet or folded paper with information, often for tourism, products, or events.
The most common and versatile word for 'brochure' in Japanese. Used for travel guides, product catalogs, event programs, etc. Often implies a multi-page, stapled or folded booklet.
I picked up a travel brochure.
Detailed information is in this brochure.
A booklet or pamphlet, often with a more formal or literary feel. Can refer to a thin, bound publication. Used for informational or promotional materials, but less common in casual conversation than パンフレット.
A booklet was distributed as meeting material.
A leaflet, usually a single sheet folded once or twice. More specific than パンフレット, often used for simple flyers or handouts.
There are leaflets placed at the storefront.
Abbreviation of パンフレット, used in casual or industry contexts (e.g., event staff, otaku culture).
Did you get the event brochure?
A brochure used for marketing, often with product details or company information.
Catalog, often used for product listings or mail-order. While not exactly a brochure, it's commonly used when the English 'brochure' refers to a product catalog.
Please send me a brochure of new products.
Company brochure or corporate profile. Specifically a booklet introducing a company's history, services, etc.
A brochure specifically for sightseeing or travel information.
パンフレット is the safest choice for most 'brochure' situations. リーフレット is specifically a leaflet (fewer pages, often a single folded sheet). 冊子 is a more formal term for a booklet and may sound stiff in casual contexts.
The English word 'brochure' is sometimes directly borrowed as ブローシュア, but this is rarely used and may not be understood. Stick to パンフレット or context-appropriate terms.
I'll give you our company brochure.