Translation guide
A printed sheet or small leaflet used for advertising or information, often distributed by hand or posted in public places.
flyer (advertising leaflet)
Most common word for a paper flyer.
A small printed sheet used to promote an event, product, or service, typically handed out or left in public areas.
The most common and general word for a flyer or leaflet. Used for both commercial and community announcements.
They are handing out flyers for the new shop in front of the station.
There was a pizza flyer in the mailbox.
A loanword from English, often used for event flyers, club flyers, or in design contexts. Slightly more stylish or modern feel.
I designed a flyer for the club.
Often implies a simpler, sometimes political or activist handbill. Can have a slightly negative nuance of unsolicited distribution.
Election flyers were posted on the street corner.
A printed sheet providing information, such as a guide, schedule, or announcement, often available at counters or included in packages.
Specifically an informational flyer, like a guide or schedule. Combines 'guidance' and 'flyer'.
I got a flyer for the bus tour at the tourist information center.
A pamphlet or brochure, often folded and more substantial than a single-sheet flyer. Used for tourist info, product catalogs, etc.
An electronic version of a flyer, shared via email, social media, or websites.
チラシ is the neutral, everyday term for flyers. ビラ often implies a simpler, sometimes political or unsolicited leaflet, and can carry a slightly negative nuance. フライヤー is a loanword used for stylish event flyers or in design contexts.
hand out flyers
scatter handbills (often illegally)
While フライヤー is understood, チラシ is more natural for everyday advertising leaflets. Using フライヤー for a supermarket flyer might sound odd.
Tourist pamphlets are placed in the hotel lobby.
We created a web flyer for the new product.