Translation guide
A catchphrase is a memorable phrase associated with a person, character, or brand. In Japanese, this concept is expressed through specific terms for signature phrases, as well as through common expressions used in media and everyday life.
What is his catchphrase?
That's my catchphrase!
A phrase that a person or fictional character is known for saying repeatedly.
Literally 'deciding line', this is the most common term for a character's signature phrase in anime, manga, or drama. It emphasizes that the phrase is a trademark.
His catchphrase is 'There is always only one truth.'
Literally 'mouth habit', this refers to a phrase someone says out of habit, often unconsciously. It can be a catchphrase but is more about habitual speech.
'Yabai' is her catchphrase (habitual saying).
A loanword from English, used for marketing slogans or taglines, but also for personal catchphrases in a media context.
That comedian's catchphrase is 'Sonna no kankei nee'.
A short, memorable phrase used in advertising or promotion.
The standard term for advertising slogans. It is widely understood and used in business contexts.
This product's catchphrase is 'A morning cup, a source of energy.'
A more formal term for a motto or slogan, often used for public campaigns or company mottos.
Loanword 'slogan', used similarly to English for political or organizational messages.
決め台詞 is a deliberate, often dramatic signature phrase of a character or performer. 口癖 is an unconscious habitual phrase someone says often. キャッチフレーズ is a marketing slogan or a catchphrase consciously created for a person or product.
The English word 'catchphrase' is often rendered as キャッチフレーズ, but this is mainly for commercial slogans. For a character's signature line, 決め台詞 is more natural.
The hero's catchphrase is 'I'll be back.'
She always says 'No way!' as her catchphrase.
交通安全の標語を考えてください。
Please think of a traffic safety catchphrase.
The election catchphrase was 'Let's change the future.'