noun
catchphrase; slogan; tagline
A short, memorable phrase used in advertising, branding, or promotion. Often associated with a product, company, or campaign.
この商品のキャッチフレーズは「毎日がもっと楽しくなる」です。
The catchphrase for this product is 'Every day becomes more fun.'
彼
She always comes up with interesting catchphrases.