Copyright © 2026 Kotomora. All Rights Reserved.
標語 (ひょうご) Japanese meaning | Kotomora
Common word JLPT N1 Freq. Frequency Top 50,000 Meanings 1
noun
motto ; slogan ; catchphrase
A short, memorable phrase expressing a guiding principle, campaign message, or organizational goal. Used in contexts such as company mottos, school slogans, safety campaigns, and advertising.
交こう 通つう 安あん 全ぜん の 標ひょう 語ご を 考かんが え て ください 。
Please think of a traffic safety slogan.
Similar words スローガン A loanword from English 'slogan', often used for commercial or political campaign slogans. 標語 is more formal and can imply a moral or institutional motto.
座ざ 右ゆう の 銘めい A personal motto or favorite saying that one lives by. 標語 is typically for a group, organization, or campaign, while 座右の銘 is a personal guiding principle.
Etymology Compound of 標 (mark, sign) and 語 (word, language). The exact historical derivation is uncertain, but the word has been used since the Meiji era to translate Western concepts of 'motto' and 'slogan'.
