i-adjective
inwardly embarrassed; a bit shy; secretly ashamed
Describes a feeling of embarrassment or shame that one keeps inside, often without showing it outwardly. Not a strong public shame, but a private, mild awkwardness.
人前で失敗して、うら恥ずかしかった。
I felt inwardly embarrassed after making a mistake in front of people.
彼はうら恥ずかしそうにうつむいた。
He looked down, seeming a bit shy.