お年とし玉だまキャンペーン

noun

New Year's gift campaign; year-end marketing campaign

Refers to promotional campaigns held around the New Year, often themed after お年玉 (New Year's monetary gifts). Used in retail, services, and marketing.

See also: キャンペーン

• このお年とし玉だまキャンペーンでは、抽ちゅう選せんで豪ごう華か賞しょう品ひんが当あたります。

  In this New Year's campaign, you can win luxurious prizes by lottery.

• お年とし玉だまキャンペーンに応おう募ぼして、旅りょ行こう券けんをもらいました。

  I entered the New Year's campaign and received a travel voucher.