noun
festive market; buoyant market at the start of a new year or season
A financial term referring to a market that rises at the beginning of a new year or a new fiscal period, often driven by celebratory sentiment and fresh investment.
年明けの東京市場はご祝儀相場で始まった。
The Tokyo market opened the new year with a festive rally.
新年度入りでご祝儀相場が期待されている。
A buoyant market is expected at the start of the new fiscal year.
Compound of ご祝儀 (celebratory gift, celebration) and 相場 (market). The term likens an early-year market rise to the festive mood of giving celebratory gifts.