アピールポイント

noun

strong point; selling point; attraction

Wasei-eigo from 'appeal point'. Used for a person's, product's, or place's attractive feature or strength. Common in self-introductions, marketing, and casual conversation.

wasei-eigo (Japanese-coined English), from appeal point

• 自じ己こPRでは、自じ分ぶんのアピールポイントを具ぐ体たい的てきに話はなすことが大たい切せつです。

  In a self-introduction, it's important to talk concretely about your strong points.

• この商しょう品ひんのアピールポイントは、軽かるくて持もち運はこびやすいところです。

  The selling point of this product is that it's light and easy to carry.