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キャンペーンキャラクター Japanese meaning | Kotomora

キャンペーンキャラクター

Meanings

1

noun

poster boy/girl; brand ambassador; campaign character

A person or mascot used as the face of a promotional campaign; wasei-eigo from 'campaign character'.

wasei-eigo (Japanese-coined English), from campaign character

新しん商しょう品ひんのキャンペーンキャラクターに人にん気き俳はい優ゆうが起き用ようされた。
A popular actor was chosen as the brand ambassador for the new product.
このお菓か子しのキャンペーンキャラクターは、かわいいクマのイラストです。
The campaign character for this snack is a cute bear illustration.

Written forms

キャンペーン・キャラクター
- キャンペーンキャラクター
  Variant with interpunct; less common but sometimes seen in formal or design contexts.
- キャンペーン・キャラクター

Similar words

イメージキャラクター
イメージキャラクター is a broader term for a character or person representing a brand's image, not necessarily tied to a specific campaign.
マスコット
マスコット refers specifically to a mascot (often an animal or creature), while キャンペーンキャラクター can be a real person or any character used in a campaign.

Etymology

Wasei-eigo from English 'campaign character'. The term is used in Japanese to refer to a person or mascot that serves as the face of a promotional campaign.