noun
shrinkflation; stealth price hike
Refers to the practice of reducing product size or quality while keeping the price the same, effectively a hidden price increase. Common in economic and consumer contexts.
最近、ステルス値上げが増えていて、同じ値段なのに内容量が減っている。
Lately, shrinkflation has been increasing; the price is the same but the contents have decreased.
消費者はステルス値上げに気づきにくい。
Consumers tend not to notice stealth price hikes.