noun
A trendy word or phrase that gains sudden popularity, often in business, tech, or media contexts.
最近のマーケティング会議では「DX」がバズワードになっている。
In recent marketing meetings, 'DX' has become a buzzword.
流行語 is a broader term for any popular word or phrase of the year, while バズワード specifically refers to a trendy term that spreads rapidly, often in professional or online settings.
Direct loan from English 'buzzword'.