Translation guide
A word or phrase that becomes very popular for a period of time, often in media, business, or technology. In Japanese, this is commonly expressed with loanwords or specific terms for trendy language.
A word or phrase that is currently popular and widely used, especially in media, advertising, or casual conversation.
The most direct and common translation. Refers to words or phrases that are in vogue, often selected in annual buzzword contests.
This year's buzzword of the year was 'sorena'.
A direct loanword from English, often used in business or tech contexts. Slightly more niche than 流行語.
That presentation was full of buzzwords and had no substance.
A more casual, native Japanese phrase meaning 'trendy word'. Often used in everyday conversation.
I don't understand the latest buzzwords at all.
A word that sounds technical or important but is often used to impress rather than convey clear meaning, especially in business or politics.
流行語 is neutral and refers to any popular word or phrase, often in general culture. バズワード is more specific to business/tech and often carries a negative connotation of empty jargon.
Directly translating 'buzzword' as ブンブン言葉 or similar is unnatural. Use the established terms above.
Means 'technical term' or 'jargon'. Not inherently negative, but can imply unnecessary complexity.
Even if you list buzzwords, a layperson can't understand.