Translation guide
The English word 'trend' refers to a general direction of change or a popular style. In Japanese, the most common equivalent is トレンド (torendo), a loanword from English. However, depending on context, other words like 流行 (ryūkō) or 傾向 (keikō) may be more natural. This guide helps you choose the right expression.
トレンドは何ですか？
What's the trend?
これがトレンドです。
This is trending.
Referring to something that is currently popular in fashion, social media, culture, etc.
A direct loanword from English, widely used in Japanese for trends in fashion, social media, and business. It sounds modern and is very common.
今のトレンドは何ですか？
What's the current trend?
このアプリは最新のトレンドを教えてくれる。
This app tells you the latest trends.
A native Japanese word meaning 'popularity' or 'fashion'. It is slightly more formal than トレンド and can be used for trends in clothing, music, etc.
この曲は最近流行っている。
This song is trending lately.
流行に敏感な人はすぐに新しいスタイルを取り入れる。
People who are sensitive to trends quickly adopt new styles.
The noun form of 流行る (hayaru), meaning 'something that is popular'. It is more casual and often used in conversation.
今の若者の流行りは何？
What's the trend among young people these days?
Means 'boom' or 'craze'. Used for short-lived, intense trends, like a fitness boom or a food craze.
タピオカブームはもう終わった。
The bubble tea trend is over.
Describing a long-term movement or pattern in data, society, or behavior.
Means 'tendency' or 'inclination'. It is the most natural word for statistical trends, social trends, or general patterns.
最近の傾向として、オンラインショッピングが増えている。
As a recent trend, online shopping is increasing.
このグラフは売上の傾向を示している。
This graph shows the sales trend.
Also used for general trends, especially in business or technical contexts. It can overlap with 傾向 but sounds more modern.
Means 'movement' or 'trend', often used for trends in public opinion, politics, or industry. Slightly formal.
Referring to a hashtag or topic that is currently popular on platforms like Twitter/X.
Means 'entering the trends' or 'trending'. Used when a topic appears on the trending list.
このハッシュタグがトレンド入りした。
This hashtag is trending.
Means 'is being talked about' or 'is a hot topic'. It is a natural way to say something is trending without using the loanword.
そのニュースが今話題になっている。
That news is trending right now.
トレンド is a modern loanword often used for short-term popular trends, especially in media and business. 流行 is a native word for popularity or fashion, slightly more formal. 傾向 is for tendencies or long-term trends, like in statistics or social changes.
While トレンド is common, using it in every situation can sound unnatural. For general tendencies, 傾向 is better. For something being popular, 流行 or 流行り may be more appropriate.
市場のトレンドを分析する。
Analyze market trends.
消費者の動向を調査する。
Investigate consumer trends.