Translation guide
The English word 'trend' refers to a general direction of change or a popular style. In Japanese, the most common equivalent is トレンド (torendo), a loanword from English. However, depending on context, other words like 流行 (ryūkō) or 傾向 (keikō) may be more natural. This guide helps you choose the right expression.
What's the trend?
This is trending.
Referring to something that is currently popular in fashion, social media, culture, etc.
A direct loanword from English, widely used in Japanese for trends in fashion, social media, and business. It sounds modern and is very common.
What's the current trend?
This app tells you the latest trends.
A native Japanese word meaning 'popularity' or 'fashion'. It is slightly more formal than トレンド and can be used for trends in clothing, music, etc.
The noun form of 流行る (hayaru), meaning 'something that is popular'. It is more casual and often used in conversation.
Means 'boom' or 'craze'. Used for short-lived, intense trends, like a fitness boom or a food craze.
Describing a long-term movement or pattern in data, society, or behavior.
Means 'tendency' or 'inclination'. It is the most natural word for statistical trends, social trends, or general patterns.
As a recent trend, online shopping is increasing.
Also used for general trends, especially in business or technical contexts. It can overlap with 傾向 but sounds more modern.
Means 'movement' or 'trend', often used for trends in public opinion, politics, or industry. Slightly formal.
Referring to a hashtag or topic that is currently popular on platforms like Twitter/X.
トレンド is a modern loanword often used for short-term popular trends, especially in media and business. 流行 is a native word for popularity or fashion, slightly more formal. 傾向 is for tendencies or long-term trends, like in statistics or social changes.
fashion trend
popular style
population trend
While トレンド is common, using it in every situation can sound unnatural. For general tendencies, 傾向 is better. For something being popular, 流行 or 流行り may be more appropriate.
この曲は最近流行っている。
This song is trending lately.
People who are sensitive to trends quickly adopt new styles.
今の若者の流行りは何？
What's the trend among young people these days?
The bubble tea trend is over.
このグラフは売上の傾向を示している。
This graph shows the sales trend.
市場のトレンドを分析する。
Analyze market trends.
消費者の動向を調査する。
Investigate consumer trends.
That news is trending right now.