トレンド
Meanings
1
trend; current tendency; popular direction
A modern katakana noun for a prevailing tendency or popular direction, especially in fashion, business, technology, media, and consumer culture.
This year's trend is short videos.
This color has become a spring trend.
The word entered the trends on social media.
Usage patterns
- トレンドに乗るto follow/catch a trend
We developed a product to catch the new trend.
- トレンドを追うto chase/keep up with trends
The fashion industry is always chasing trends.
- トレンドが変わるfor a trend to change
Because of social media, trends can sometimes change suddenly.
- 〈物〉がトレンドになるfor something to become trendy
This style has become this year's trend.
- 最新のトレンドを把握するto keep track of the latest trends
Marketers need to keep track of the latest trends.