Usage patterns
〈事〉の潮流に乗るto ride the current trend (of something)
This company successfully rode the trend toward digitalization.
潮流が速いfor a tidal current to be fast/strong
This strait is known for its fast tidal currents.
潮流が変わるfor the trend (of the times) to shift
In recent years, the trend in the industry has shifted dramatically.
潮流に逆らうto go against the prevailing trend
He went against the trend of the times and stuck to his old management policy.