current of the times; trend; prevailing fashion
Refers to the general direction or prevailing tendency of a particular era, often used in discussions of social, cultural, or political trends.
He always develops his business by riding the current trends.
He is always good at riding the wave of the times.
その政策は時流に逆行している。
That policy is going against the current of the times.
The company continued to preserve old technology, going against the trend.
To succeed, it's important to grasp the trend of the times.
Companies change their strategies to keep up with the times.
傾向 is a general tendency or inclination, often used for statistical or behavioral trends, whereas 時流 emphasizes the temporal, era-specific flow.
風潮 describes the prevailing mood or tendency in society at a given time, while 時流 focuses more on the overarching direction of an era as a whole.
時勢 emphasizes the state of affairs or spirit of the times as a backdrop for events, while 時流 highlights the flowing, trend-like movement of the era.
時流 refers to the general trend or fashion of the times, while 機運 emphasizes a building momentum toward a specific outcome.
潮流 literally means 'tide' and is used metaphorically for major historical or economic currents, whereas 時流 specifically refers to the trend or fashion of the current era.
Compound of 時 (time, era) and 流 (flow, current), literally 'the flow of the times'.