パッケージ買がい

noun, noun or participle which takes 'suru'

buying based on packaging; judging a product by its cover

Refers to purchasing something primarily because its packaging is attractive, not because of the contents or quality. Often used in contexts like books, CDs, or food items. Compare with ジャケット買い, which is similar but more specific to album or book covers.

See also: ジャケット買い

• 彼かれはよくパッケージ買がいをして、後あとで後こう悔かいする。

  He often buys things based on the packaging and regrets it later.

• このお菓か子しはパッケージ買がいしたけど、味あじも良よかった。

  I bought these snacks because of the packaging, but they tasted good too.