noun, noun or participle which takes 'suru'
personalization; customization to individual needs
Used in business, technology, and marketing contexts for tailoring products, services, or experiences to individual preferences. The gloss 'product stopping being a luxury item' is a specific economic interpretation where personalization makes a product accessible to the masses.
このアプリはユーザーの好みに合わせてパーソナル化される。
This app is personalized according to the user's preferences.
Personal computers, once luxury items, became widespread in ordinary households through personalization.