noun
negative image; bad impression
Refers to an unfavorable public perception or reputation of a person, product, or situation. Often used in media and business contexts.
wasei-eigo (Japanese-coined English), from minus image
あの政治家はスキャンダルでマイナスイメージがついてしまった。
That politician got a negative image because of the scandal.
この商品
We launched a new ad campaign to dispel the negative image of this product.