noun which may take the genitive case particle 'no'
for the general public; popular; general-purpose
Describes something aimed at or suitable for ordinary people, not specialists. Often used attributively with の.
この本は専門家向けではなく、一般向きに書かれている。
This book is written for the general public, not for specialists.
一般向きの製品は、操作が簡単だ。
Products for the general public are easy to operate.