noun
general consumers; ordinary consumers
Refers to the average, non-specialist consumer in economic or marketing contexts. Often contrasted with businesses or professional buyers.
この製品は一般消費者向けに開発されました。
This product was developed for general consumers.
一般消費者の購買行動を調査する。
We research the purchasing behavior of ordinary consumers.
消費者 simply means 'consumer' without the 'general/ordinary' nuance. 一般消費者 explicitly specifies the average, non-business consumer.
Compound of 一般 (general) and 消費者 (consumer).