noun
reputation; what others think; appearances
Refers to how one is perceived by others, often in the context of avoiding shame or maintaining a good image. Commonly used in phrases like 人聞きが悪い (it sounds bad, it looks bad).
そんなことをしたら人聞きが悪い。
It would look bad if you did that.
人聞きを気にしすぎるのはよくない。
It's not good to worry too much about what others think.