member price; membership price
The price available to members of a service, club, or organization, typically lower than the regular price.
To purchase at the member price, you need to register first.
This item is 20% off at the member price.
一般価格 is the regular price for non-members, while 会員価格 is the discounted price for members.
Compound of 会員 (member) and 価格 (price).