noun, noun or participle which takes 'suru'
price reduction; making cheaper
Refers to the act or process of lowering prices, often used in business or economic contexts. Can be used as a noun or with する to mean 'to reduce prices'.
競争が激しくなり、各社は製品の低価格化を進めている。
Competition has intensified, and each company is pushing forward with price reductions for their products.
この技術によって製造コストが下がり、商品を低価格化できる。
This technology lowers manufacturing costs, making it possible to reduce the price of goods.