商しょう品ひん力りょく

noun

product appeal; product strength

Business term referring to a product's competitive attractiveness, quality, or market power. Often used in marketing and product development contexts.

• この新しん製せい品ひんは商しょう品ひん力りょくが高たかく、発はつ売ばい直ちょく後ごから売うれ行ゆきが好こう調ちょうだ。

  This new product has strong appeal and has been selling well since its launch.

• 商しょう品ひん力りょくを向こう上じょうさせるために、デザインと品ひん質しつを見み直なおした。

  We reviewed the design and quality to improve the product's competitiveness.