noun
product design; product planning
Refers to the process of designing and planning a product, including its features, specifications, and market positioning.
商品設計の段階で、ターゲット層を明確にすることが重要です。
At the product design stage, it is important to clearly define the target audience.
彼は商品設計から販売戦略まで一貫して担当している。
He is consistently in charge of everything from product planning to sales strategy.
製品開発 (product development) is a broader term that includes the entire process from concept to manufacturing, while 商品設計 focuses specifically on the design and planning phase.
Compound of 商品 (product, merchandise) and 設計 (design, plan). The term is a straightforward Sino-Japanese compound used in business and engineering contexts.