noun
Refers to how easily a product or service can be sold in a market; used in business and economic contexts.
この新製品の市場性を調査する必要がある。
We need to investigate the marketability of this new product.
商品性 (product appeal/quality as a commercial good) is similar but focuses more on the product's inherent attractiveness, while 市場性 emphasizes market demand and sales potential.
Compound of 市場 (market) and 性 (nature/quality), forming a noun meaning 'marketability'.