市し場じょう浸しん透とう

noun

market penetration

Business term referring to the extent to which a product or service is adopted in a target market, often used in marketing and strategy contexts.

• 新しん製せい品ひんの市し場じょう浸しん透とうを高たかめるために、広こう告こくを強きょう化かした。

  We strengthened advertising to increase the market penetration of the new product.

• 市し場じょう浸しん透とう率りつはまだ低ひくいが、成せい長ちょうの余よ地ちは大おおきい。

  The market penetration rate is still low, but there is plenty of room for growth.