noun, noun or participle which takes 'suru'
over-the-counter sales; in-store sales
Refers to selling goods directly to customers at a physical store counter, as opposed to online or mail-order sales. Often used in business and retail contexts.
この商品は店頭販売のみで、オンラインでは買えません。
This product is available only through in-store sales; you cannot buy it online.
新作のスマートフォンが来週から店頭販売される。
The new smartphone will go on sale in stores starting next week.