noun
New Year's shrine/temple visit in a lucky direction
A traditional practice of visiting a shrine or temple that lies in the year's auspicious direction (恵方) to pray for good fortune.
今年の恵方は南南東なので、恵方参りに行くならその方角の神社を選びます。
This year's lucky direction is south-southeast, so if we go for an ehōmairi, we'll choose a shrine in that direction.
正月に家族で恵方参りをして、一年の無事を祈った。
On New Year's, the family went on an ehōmairi and prayed for safety throughout the year.