恵方
also: きっぽう
え
ほ
う
Meanings
1
lucky direction; favorable direction
In Japanese folk tradition, the auspicious direction for the year, often associated with 恵方巻き (eho-maki) eaten on Setsubun.
This year's lucky direction is south-southeast.
On Setsubun, we eat a thick sushi roll facing the lucky direction.