also: きっぽう
lucky direction; favorable direction
In Japanese folk tradition, the auspicious direction for the year, often associated with 恵方巻き (eho-maki) eaten on Setsubun.
This year's lucky direction is south-southeast.
節分には恵方を向いて太巻きを食べる。
On Setsubun, we eat a thick sushi roll facing the lucky direction.
A thick sushi roll eaten on Setsubun while facing the 恵方.
The seasonal division day when 恵方 is observed and 恵方巻き is eaten.
ehōmaki; lucky direction sushi roll
Standard kanji spelling for the lucky direction concept.
Alternate kanji spelling; also read きっぽう in some contexts.
Rare reading of 吉方; えほう is more common.
Rare kanji spelling; 恵方 is preferred.
恵 (blessing, favor) + 方 (direction). The reading えほう is a regular on'yomi combination. 吉方 uses 吉 (good luck) with the same meaning.