恵方巻き
え
ほ
う
ま
き
Meanings
1
ehōmaki; lucky direction sushi roll
A thick, uncut sushi roll eaten during Setsubun (February 3rd) while facing the year's lucky direction (恵方) to bring good fortune. A modern tradition originating in Osaka, now popular nationwide.
See also: 節分
There is a custom of eating ehōmaki on Setsubun.
This year's lucky direction is south-southeast, so let's face that way and eat ehōmaki.