noun
opinion survey; poll
A survey or poll conducted to gauge people's intentions, opinions, or preferences, often used in business, government, or research contexts.
新商品についての意向調査を実施した。
We conducted an opinion survey about the new product.
住民の意向調査の結果が公表された。
The results of the residents' opinion poll were announced.
Compound of 意向 (intention, inclination) and 調査 (investigation, survey).