loss aversion
A concept from behavioral economics and psychology: the tendency to prefer avoiding losses over acquiring equivalent gains. Used in academic, business, and self-help contexts.
A strong tendency toward loss aversion can lead to poor investment decisions.
In behavioral economics, loss aversion is one of the key concepts.
Compound of 損失 (loss) and 回避 (avoidance). The term is a direct translation of the English 'loss aversion', a concept popularized by Kahneman and Tversky.