noun, noun or participle which takes 'suru', intransitive verb
raising an army; raising a banner
Literal meaning: physically hoisting a flag or banner, often as a signal to gather troops. Used in historical or military contexts.
戦国時代、大名は旗揚げをして兵を集めた。
In the Sengoku period, feudal lords raised their banners and gathered soldiers.
noun, noun or participle which takes 'suru', intransitive verb
launching a new group; starting a new venture
Figurative extension: starting a new organization, political party, business, or artistic troupe. Often implies a public debut or inaugural event.
彼は新しい劇団の旗揚げ公演を成功させた。
He successfully held the inaugural performance of his new theater company.
新党の旗揚げ会見が来週行われる。
The press conference for the launch of the new political party will be held next week.