Gentiana thunbergii; spring gentian
A species of gentian native to Japan, blooming in spring. The name is usually written in katakana as ハルリンドウ.
Harurindō is a small blue flower that blooms in spring.
Katakana spelling is common for plant names and is the usual written form for this species.
Kanji spelling is rare and mainly used in botanical contexts; the word is usually written in kana.
From 春 (haru, 'spring') + リンドウ (rindō, 'gentian'), referring to its spring blooming season.