noun, adverb
early morning; early hours
Refers to the time around dawn or the early part of the morning, often used adverbially as 'early in the morning'.
朝方に雨が降った。
It rained early in the morning.
朝方まで起きていた。
I stayed up until the early hours.
Compound of 朝 (あさ, 'morning') and 方 (かた, 'direction' or 'time'), literally 'morning time'.