noun
industry trend
Refers to the direction or movement of an entire industry, often used in business and economic contexts.
最新の業界動向を調査する必要がある。
We need to research the latest industry trends.
市場動向 refers specifically to market trends, while 業界動向 covers broader industry-wide movements.
Compound of 業界 (industry) and 動向 (trend, movement).