noun
fashionable thing; popular thing; craze
Refers to something currently in vogue, a trend, or a fad. Often used for consumer goods, activities, or ideas that are temporarily popular.
今、若者の間で流行り物のスイーツは何ですか。
What sweets are trendy among young people right now?
彼はいつも流行り物を追いかけている。
He is always chasing after the latest fads.
Compound of 流行り (はやり, 'trend, fashion', the continuative form of 流行る) + 物 (もの, 'thing').