noun
special feature; special program; special project
Refers to a highlighted, flagship, or main attraction within a publication, broadcast, event, or project. Often used in media, marketing, and event planning contexts.
今月の目玉企画は、人気作家の独占インタビューです。
This month's special feature is an exclusive interview with a popular author.
夏祭りの目玉企画として花火大会が予定されている。
A fireworks display is planned as the main event of the summer festival.