羊よう頭とう狗く肉にく

expression

false advertising; crying wine and selling vinegar

A yojijukugo meaning to put up a good front while the reality is poor; literally 'sheep's head, dog meat'. Used for deceptive marketing or appearances.

• あの店みせの広こう告こくは羊よう頭とう狗く肉にくだ。

  That store's advertisement is false advertising.

• 彼かれの親しん切せつは羊よう頭とう狗く肉にくで、裏うらがある。

  His kindness is a deceptive front; he has an ulterior motive.