good name (as a pretext); fine-sounding excuse
Used when a seemingly noble reason is invoked to justify an action, often with a hint of irony. Common in phrases like 美名の下に (under the good name of).
He collected money under the good name of charity.
Refers to a positive public image or honorable standing. Less common than the pretext sense in modern usage.
beautiful name
Literal meaning, used for names that are aesthetically pleasing. Rare as a standalone noun; more often seen in contexts discussing naming.
This flower has been given a beautiful name.
He enhanced his good reputation through that act.