noun
self-destructive sales practice; forcing employees to buy their own products to meet quotas
Colloquial term for a sales tactic where staff are pressured to purchase the company's products themselves in order to hit sales targets, often seen in industries with aggressive quotas.
自爆営業で、社員が自腹で商品を買わされている。
Through self-destructive sales practices, employees are forced to buy products out of their own pockets.
ノルマ達成のために自爆営業が横行している。
Self-destructive sales practices are rampant in order to meet quotas.
Compound of 自爆 (self-destruction) and 営業 (sales/business), literally 'self-destruct sales'. The term likens the practice to a suicide bombing, emphasizing its harmful nature to the employees themselves.