noun
Echigoya (surname)
A Japanese family name. Not a common word; primarily a proper noun.
越後屋さんという名字の人がいる。
There is a person with the surname Echigoya.
noun
Echigoya (stock villain in period dramas)
A fictional character type in jidaigeki: a greedy, scheming merchant. Often used as a byword for a corrupt businessman.
時代劇では、越後屋が悪代官と結託して悪事を働く。
In period dramas, Echigoya colludes with the corrupt magistrate to do evil deeds.