regular customer; valued client
Polite term used by businesses to refer to their regular or valued customers. Often used in formal correspondence or service settings.
We have prepared a special discount for our valued customers.
長年のお得意様として、いつもありがとうございます。
Thank you for being a loyal customer for many years.
常連 refers to a regular customer in a more casual sense, often used for restaurants or bars, whereas お得意様 is more formal and respectful.
お得意様 is the polite, honorific way to refer to or address a valued customer directly, while 得意先 is the neutral business term used internally.
Standard polite spelling using 様.
Kana spelling of 様; common in less formal business writing.
Combination of the polite prefix お, 得意 (regular customer), and the honorific suffix 様.